Self-Promotional Integrated Media Campaign for Balcom Agency
location: FORT WORTH, TEXAS
BUSINESS TYPE: ADVERTISING AGENCY
SERVICES RENDERED: Brand + Website duo
Every December, Balcom Agency—an independent, full-service advertising and marketing firm—sends a pecan-filled holiday gift box to each of its clients. To delight, inspire, and ultimately retain these valued partners, Balcom set out to use this year’s gift to highlight the agency’s capabilities and services, as well as the unique attributes of its team.
While working as a full-time Art Director at Balcom Agency, I collaborated with a small team to conceptualize the strategy behind this gift, and designed and illustrated what became a multimedia campaign, titled “All a Little Nuts About Something.”
Campaign Strategy
First, we established one seemingly simple requirement: to incorporate a digital element, beyond the physical box, that would showcase more than one of the agency’s areas of expertise.
With that in mind, we decided to play off the gift’s contents themselves. This approach would highlight another key strength of the agency—our team’s copywriting skills. Illustrated pecan characters became the hero of the creative, each one representing the unique personalities, attributes, and talents that made up our team.
BRAND PATTERN
BRAND PATTERN
How it Worked
A QR code inside the gift box led recipients to a quiz-style landing page where they could select their own hobbies and instantly reveal which Balcom Agency team members were “nuts” about those same things. This interactive element gave clients a fun way to get to know—and feel more connected to—the creatives behind their work.
What I Did
Beyond creative strategy and concept development, I illustrated 30+ characters and designed packaging for the gift, including a 9-panel mailing box and a tin lid for the pecans. I collaborated with an animator to bring the nut illustrations to life within the digital landing page.
BRAND PATTERN
project credits
NOTES
Some of the collateral shown is conceptual, created to help the client visualize how their brand could come to life across various touchpoints, and may not have been produced in final form.
attribution
Produced as an employee of Balcom Agency©
CREDITS
Copywriting by Balcom Agency©
service provided
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