Altar'd State Bloom Campaign

location: knoxville, tennessee

BUSINESS TYPE: FASHION RETAILER

Altar'd State, headquartered in Knoxville, Tennessee, is a rapidly growing women's fashion brand with more than 100 boutiques in 30+ states. While working as a Digital Designer at the company, I developed a seasonal brand identity for digital marketing content, based on the Altar’d State storefront display for Spring of 2021.

Campaign Strategy

Altar’d State is often recognized for its’ artful, intricate storefront window displays. The brand desired to bring these captivating installations to life digitally and establish a newfound consistency across both the in-store and online experience.

Once the 2021 Spring display was completed by Altar’d State’s Visual Team, I developed this seasonal brand identity to ensure the unique charisma found in stores would be represented across the e-commerce website, email marketing content, and social media platforms.

BRAND PATTERN

My Approach

For this project, I developed a fresh, nature-inspired design style by selecting font pairings, textures, and a soft spring color palette directly influenced by the in-store “BLOOM” window display. The digital experience mirrors the physical installation through watercolor textures, floral line art, and delicate pink and lavender tones, creating a cohesive visual identity carried across desktop, tablet, and mobile layouts.

project credits

NOTES

Some of the collateral shown is conceptual, created to help the client visualize how their brand could come to life across various touchpoints, and may not have been produced in final form.

attribution

CREDITS

service provided

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