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Conner Exteriors

BUSINESS TYPE: HOME IMPROVEMENT

location: lakeland, florida

SERVICES RENDERED: Brand + Website duo

Conner Exteriors is a home improvement firm serving communities in Central Florida. The family-owned business, established in 1979, needed a redesign for their outdated, non-functioning website. 

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The Challenge

Hannah already had a logo for her business, but came to me without a fully-fleshed out branded identity in place. She needed a cohesive visual direction that could be applied to her website — one that emulated her rich, storytelling photography style. Her site needed to feel high-end yet grounded, artistic but not overly polished, and most importantly: like her.

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BRAND PATTERN

My Approach

Conner came into this project with an understated, no-frills brand identity. Using that as a foundation, I packed this user experience with full-width photography, color blocking, and thoughtful iconography to organize a wide range of services and information. As a reflection of the company's personal touch and commitment to excellence, this design is polished, clear, and inviting.

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the results

This new, colorful user experience replaced an outdated one that was no longer functioning. Conner Exteriors continues to serve communities in Central Florida with confidence and a commitment to quality craftsmanship, all reflected in their professional website.

project credits

NOTES

Some of the collateral shown is conceptual, created to help the client visualize how their brand could come to life across various touchpoints, and may not have been produced in final form.

attribution

Produced as an employee of Nice Branding Agency©

CREDITS

Copywriting by Nice Branding Agency©

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