Mr. Wong's Chicken & Rice
BUSINESS TYPE: FAST-CASUAL RESTAURANT
location: DALLAS, TEXAS
SERVICES RENDERED: Brand + Website duo
Mr. Wong’s is a Dallas, Texas-based chicken franchise that rebranded in 2019. I executed a website redesign to accompany their playful new brand identity. The new Wong’s website, equipped with an interactive online menu and store locator, was designed to to comply with ADA Accessibility Standards.
The Challenge
The Mr. Wong's team was particularly concerned about accessibility and ADA compliance—a growing priority in the restaurant industry—to ensure their site could be accessed by screen readers for viewers with disabilities. I utilized a series of online tools and resources and collaborated with an Web Accessibility Consultant to ensure important guidelines and requirements were met.
BRAND PATTERN
My Approach
Aside from adhering to ADA guidelines to ensure an inclusive experience for all visitors and minimize legal risk, it was important to create a website that reflected the brand, menu, and dining experience that loyal customers had come to love. Using Mr. Wong's existing brand identity, I incorporated bold blocks of color and unique rollover effects to keep the site engaging, friendly, and fun.
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project credits
NOTES
Some of the collateral shown is conceptual, created to help the client visualize how their brand could come to life across various touchpoints, and may not have been produced in final form.
attribution
Produced as an employee of Nice Branding Agency©
CREDITS
Photography provided by Mr. Wong's©, Copywriting by Nice Branding Agency©
service provided
Website Redesign