Petsense
BUSINESS TYPE: pet supplies + grooming
location: Brentwood, tennessee
SERVICES RENDERED: Brand + Website duo
Petsense needed a redesign for their outdated, non-functioning website. Using their existing brand identity as the foundation, I crafted a clean, approachable interface that balanced functionality with personality—ultimately reflecting the brand’s passion for pets through lively design treatments.
BRAND KEYWORDS
Adventurous, Warm, Natural, Enchanting
The Challenge
Hannah already had a logo for her business, but came to me without a fully-fleshed out branded identity in place. She needed a cohesive visual direction that could be applied to her website — one that emulated her rich, storytelling photography style. Her site needed to feel high-end yet grounded, artistic but not overly polished, and most importantly: like her.
BRAND PATTERN
My Approach
I began the project by conducting a thorough audit of Petsense’s original website to identify areas in need of UX/UI improvements, including navigation and content layout. Seamless navigation became a top priority, ensuring it was easy for pet parents to browse products, find services, and locate stores—all while preserving the playful spirit of the website.
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project credits
NOTES
Some of the collateral shown is conceptual, created to help the client visualize how their brand could come to life across various touchpoints, and may not have been produced in final form.
attribution
Produced as an employee of Nice Branding Agency©
CREDITS
Copywriting by Nice Branding Agency©
service provided