Paris Regional Medical Center
BUSINESS TYPE: HOSPITAL
location: paris, texas
SERVICES RENDERED: Brand + Website duo
PRMC is a full-service hospital serving the rural community of Paris, Texas, and surrounding areas. After obtaining a Level III Trauma Center certification, the hospital sought to launch a brand awareness campaign that communicated their enhanced capabilities and commitment to providing critical care in the region.
BRAND KEYWORDS
Adventurous, Authentic, Warm, Lively
About this Campaign
First, I developed a campaign logo to serve as a badge across all materials. This logomark borrows elements from Paris Regional Medical Center’s official hospital logo—specifically the Eiffel Tower element, which I reinterpreted into three distinct slices. This trio of shapes serves as a visual representation of the “Trinity of Designation,” the name assigned to the campaign and a nod to the three key areas of qualification: stroke, chest pain, and trauma care.
BRAND PATTERN
BRAND PATTERN
Strategy + Design
Next, I created a variety of print and digital advertisements, including billboards, a social media campaign, and an infographic banner stand for use in hospital waiting areas. I collaborated with the project's copywriter to develop a creative strategy for this unique campaign.
Additionally, Paris Regional Medical Center's existing brand guidelines were applied to this campaign, ensuring colors and typefaces aligned with other brand collateral already in use.
the results
This campaign helped strengthen the hospital’s reputation in the region, and Paris Regional Medical Center went on to be named a high-performing hospital for heart failure by U.S. News & World Report in 2025. Today, PRMC continues advancements, further enhancing its trauma, imaging, and emergency services.
project credits
NOTES
Some of the collateral shown is conceptual, created to help the client visualize how their brand could come to life across various touchpoints, and may not have been produced in final form.
attribution
Produced as an employee of Nice Branding Agency©
CREDITS
Copywriting by Nice Branding Agency©
service provided