The Roosevelt Room
BUSINESS TYPE: EVENT VENUE
location: morristown, tennessee
SERVICES RENDERED: Brand + Website duo
When this East Tennessee brewery wanted to add an event space to the second floor of their building, they needed a logo and an online presence that positioned them as a premier event venue in their area. What they got? An elevated identity that honors their building's timeless architecture and vintage charm.
BRAND KEYWORDS
Historic, Charming, Timeless, Romantic
The Challenge
The Roosevelt Room team came to me with a distinct vision: to create a brand and online presence that captured the spirit of their space — equal parts vintage charm, modern elegance, and timeless celebration. They needed an identity and website that honored the building’s 1930s-era roots while appealing to today’s event hosts and engaged couples.
BRAND PATTERN
My Approach
The logo suite features Art Deco-inspired flourishes with clean modern lines — a nod to the building’s heritage and the contemporary events it hosts today. The color palette includes deep, moody hues, balanced by warm neutrals, that echo the dramatic lighting and rich wood tones inside the venue. I carried these elements into the website design to create a clean, elevated user experience that still felt deeply connected to the venue itself.
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BRAND KEYWORDS
À la Carte Services
Rack Card Design
To support The Roosevelt Room’s in-person marketing efforts, I designed a branded rack card for their team to hand out at local promotional events. Compact and eye-catching, it’s a tactile takeaway that leaves a lasting impression on potential clients.
Branded Presentation Folder
To elevate the client experience during venue tours, I developed this branded folder. It’s a small but impactful detail that reinforces the venue’s professionalism and helps prospective clients envision their experience from the very first touchpoint.
project credits
NOTES
Some of the collateral shown is conceptual, created to help the client visualize how their brand could come to life across various touchpoints, and may not have been produced in final form.
attribution
Produced for Visual Voice©
CREDITS
Photography provided by The Roosevelt Room©
service provided
Brand + Website Duo with À la Carte Services