Tikka n' Curry
BUSINESS TYPE: fast-casual restaurant
location: chicago, illinois
SERVICES RENDERED: Brand + Website duo
Founded in 2019, Tikka n’ Curry offers a vibrant take on Indian cuisine in a fast-casual setting. They sought a cohesive visual identity and online presence that reflected the energy and authenticity of their dishes, inviting diners into a fun, memorable culinary experience.
BRAND KEYWORDS
Adventurous, Authentic, Warm, Lively
The Challenge
As a family-owned business, Tikka n’ Curry wanted branding that felt approachable and playful, yet polished enough to stand out in a competitive market—all while honoring and celebrating their ethnic cultural background. The challenge was translating this into a cohesive brand system and digital experience that would appeal to first-time visitors and convert them into loyal customers.
Additionally, the client requested a visual representation of a flame be incorporated — a nod to the authentic cooking surface, called a Tava, which they use to prepare meals.
BRAND PATTERN
My Approach
All of the creative materials are seasoned with playful patterns and textures. Even the typefaces are casual and organic in nature. I paired these elements with distressed blocks of color to evoke a scratch-made quality and reinforce the restaurant’s artisanal yet approachable essence.
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BRAND KEYWORDS
À la Carte Services
Menu Design
In addition to the restaurant's brand and website development, I created a series of menu designs to support both dine-in customers and catering services.
project credits
NOTES
Some of the collateral shown is conceptual, created to help the client visualize how their brand could come to life across various touchpoints, and may not have been produced in final form.
attribution
Produced as an employee of Nice Branding Agency©
CREDITS
Photography provided by Tikka n' Curry©, Copywriting + menu illustrations by Nice Branding Agency©
service provided
Brand + Website Duo with À la Carte Services